CannabisBPO, a specialty provider of contact center services for the cannabis industry, is pleased to announce the addition of Julian Cohen to the company’s advisory board. Mr. Cohen has over 25 years of branding, consumer insights, and product innovation experience with leading global drinks companies and advertising agencies. He most recently served as Senior Vice President, Emerging Categories for Constellation Brands, where he led Constellation’s entry into the cannabis category through their investment in Canopy Growth.
 
Mr. Cohen joins advisory board members with deep experience in big data, FDA regulatory/governmental, an elected former state official, and consumer packaged goods (CPG) to round out the accomplished advisory team. Through the advice of these industry thought leaders, CannabisBPO is pleased to bring innovative solutions to the cannabis market place.
 
Dan Berman, CEO, says “Julian brings a wealth of experience to the CannabisBPO advisory board. With a focus on marketing and consumer insights, he has helped many of the world’s most recognizable brands grow. In Cannabis he was part of the first blockbuster deal between Constellation Brands and Canopy Growth. His broad experience in both the spirits and cannabis sector will provide tremendous value to the CannabisBPO team and our client base.”