Successful marketing strategies are a key factor in the success of many small businesses.  Great companies know who their best customers are and have a focused marketing strategy to reach them. The University of Georgia Small Business Development Center will  present Digital Marketing Strategies for Your Marketing Plan in Albany to provide businesses in Southwest Georgia the opportunity to learn and understand best practices for developing successful digital marketing strategies to use in a long term marketing plan that works for them.

Business owners and managers will learn how to develop a strong business brand, how to use content marketing to reach customers, as well as best practices to integrate a successful digital strategy into their marketing plan. Armed with tactics and tools to move business forward online, they will learn a simplified process that magnifies the reach of their marketing to customers in a digital world.

Key Takeaways:

Learn to focus digital strategies on key target markets and reach customers wherever they are.

Learn to develop and monitor a strong business brand.

Learn to build branding strategies that reach customers across multiple digital platforms.

Learn best practices to integrate digital strategies into existing marketing plans.

The class will be held on May 11th from 9 AM – 11 AM in the Candy Room at 125 Pine Avenue, Albany, GA. 31701.

Debbie Finney, Area Director for UGA SBDC in Albany and instructor for this program, has this to say about the program:

“Implementing and managing a successful digital marketing plan does not just happen. Often, marketing fails when short term tactics are launched with little direction or lack of action steps for attaining long term goals. This class focuses on understanding how marketing strategies shape effective marketing plans that business owners and key managers can use to build loyal customers and grow business. The goal is to have a successful digital marketing strategy that first, identifies where customers are as well as how to reach them and second, integrates that digital strategy into the overall marketing plan.”
 
Registration available online at https://www.georgiasbdc.org/digital-strategies-for-your-marketing-plan/ or you can register by phone by calling (229)420-1144.