While an April visit to Augusta National remains one of the toughest tickets in sports (even the waiting list to purchase badges has been closed for years), the secondary market is alive and well. Early in 2016, brokers had options ranging from weekly badges (roughly $8,000) to Monday practice-round tickets (starting at $400). For a premium experience, however, it's all about the package, says Andy Meltz, CEO of Epic International, a Vail, Colorado-based company that has offered Masters bundles since 1996.

“Our typical client spends two days at the tournament, often a Thursday-Friday combination, and we provide them with badges, private housing, 24/7 personalized transport and outside hospitality," Meltz says. "We can bring a private chef to your house, book tee times at area courses and arrange for airport transfers. The ultimate packages include a private jet and a mansion with its own bowling alley. Hospitality is the key to maximizing the Masters experience."

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