About Barb Pellow
Authored 5 articles.
Features, August 08, 2011
Features, June 30, 2011
Marketers are certainly doing a better job at getting the right message to the right person, but it is becoming increasingly important to send that message at the right time. To send timely messages, marketers must have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity.
Features, June 23, 2011
SMS has been around for less than 18 years. It is literally less than half as old as e-mail, but it is spreading like wildfire. 2002 marked the first time that the number of SMS users shot past the total number of e-mail users on a global basis. At that time, half of all mobile phone subscribers were using SMS.
Features, June 09, 2011
The first time someone thought to write on a tablet that could be lifted and hauled rather than writing on a cave wall, print became the ultimate portable media. Today, mobile media devices such as smartphones and iPads have become a primary source of portable media from which we can obtain information and communicate with one another.
Features, May 26, 2011
In a challenging and competitive market environment, it is vital to effectively use all resources, capabilities, and capital to produce goods and services that customers desire. Realistically, no company can do everything and satisfy everyone’s needs. Resources will not stretch that far. Today’s successful organizations are targeting customers that need and want their products and services, while setting aside the customers that do not fit that profile.