Diane Rogers on Rebranding the Liberty House

Monday, July 17th, 2023

Executive Director of Liberty House Diane Rogers talks about the history of the organization and what led them to rebrand.

Liberty House of Albany, Inc. Announces Rebrand

Through the work and advocacy founder Mary Fogarty, Liberty House of Albany, Inc. was incorporated on August 5, 1981. For 43 years, Liberty House has been serving this community through their mission of providing services and support to victims of domestic violence and their children. The Board of Directors felt that it was time that the logo be one that reflected the work of the staff, as well as the growth of those served…survivors.

 A tree symbolizes life, wisdom, strength, protection, and abundance. When a victim makes the decision to leave an abusive relationship, it is a small step in a long and difficult journey. Just as the leaves fall from a tree, a victim must shed the trauma and pain they carry to move to a life free from abuse. With support, the roots will deepen and strengthen. Slowly, new leaves form and the tree will flourish. Each victim that passes through the doors at Liberty House will receive the support needed to become a survivor. 

“We appreciate the support from our community that allows us to do the work that we do.  We are excited about our new logo and it’s meaning in the work that we do to help victims of domestic violence become survivors.”

Visit www.libertyhouseofalbany.com to explore the new website, brand, and learn more about our work. 

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