Summer Travel 2025: Where Every Generation is Headed - and How Much They're Spending

Staff Report From Georgia CEO

Thursday, July 24th, 2025

Summer vacation season is here, and Americans of all ages are heading abroad - but not all in the same direction. New data from InsureMyTrip shows that your destination, budget, and even your travel insurance choices may have a lot to do with your generation.

From Boomers splurging on luxury trips to Canada and Italy, to Gen Z chasing adventure in Japan and Spain on a budget, each age group is traveling – and spending – differently this summer.

Top Destinations by Generation

Boomers+: 

  1. Canada

  2. United Kingdom

  3. Italy

  4. France

  5. Bahamas

Gen X

  1. Italy

  2. Mexico

  3. United Kingdom,

  4. Bahamas

  5. Canada

Millennials: 

  1. United Kingdom

  2. Mexico

  3. Italy

  4. Bahamas

  5. France

Gen Z

  1. Italy

  2. United Kingdom

  3. France

  4. Japan

  5. Spain

How Much They're Spending

  • Boomers+: $8,242 avg. trip cost | $573 avg. insurance premium

     

  • Gen X: $7,452 | $294

     

  • Millennials: $5,777 | $191

     

  • Gen Z: $3,753 | $134

Not only do Boomers spend the most - nearly double what Gen Z does – but their travel insurance premiums are also higher, likely due to longer trips and higher-value itineraries.

Insurance Tip from the Experts: Travel Insurance Matters at Every Age

Don't assume travel insurance is one-size-fits-all – or only necessary for older travelers. Whether you're 22 or 72, travel insurance can save you from unexpected costs like medical emergencies abroad, trip delays, lost baggage, or cancellations.

Boomers may prioritize coverage for health concerns, while Gen Z might want protection from last-minute flight cancellations. No matter your generation, the key is finding a plan that fits your trip cost, itinerary, and personal risk tolerance.