“Making Lives Better. Together.” – a marketing campaign highlighting the unique personal relationships between Phoebe patients and their providers – has been recognized with a national healthcare marketing award.  The series of television commercials, print and digital ads, and billboards was honored as Marketing Campaign of the Year at the recent Swaay.Health national conference. 

“We’re fortunate to have an outstanding team of professionals in the Phoebe Marketing & Communications Department who developed the concept for this campaign and completed all the video production work in-house.  I’m proud of all our team does to support our health system, and I’m pleased our work was honored with a prestigious Swaay.Health Award,” said Jessica Castle, Phoebe Chief Experience & Marketing Officer.

Phoebe’s vision is “To make every life we touch, better,” and the purpose of the campaign was to show real examples of how the Phoebe Family brings that vision to life.  Each video featured a patient sitting down with a member of their care team who is special to them.  They talked about the exceptional care they received at Phoebe and had an opportunity to thank their providers.

“It’s easy to tell great stories when you have great characters,” said Ben Roberts, Phoebe Director of Public Relations & Communications, who produced the videos along with Video Programming Specialist Andres Rengifo.  “We have some amazing caregivers who are truly loved by their patients, and when we got those caregivers and patients together for casual chats, we captured some genuine and emotional interactions that show what is special about Phoebe.”

Phoebe also won the Swaay.Health Award for Press Release/Press Event of the Year for a story about the opening of the Phoebe Trauma & Critical Care Tower earlier this year.  Written by Public Relations & Social Media Specialist Amber Eady, the story focused on Treasure Williams, the first patient moved into the new Neonatal Intensive Care Unit (NICU).  At the time of the move, the NICU team had been caring for Treasure for 132 days.

“Sales teams get glorified in lots of ways by their company, but marketing people are not often acknowledged for their great work,” said John Lynn, founder of Healthcare Scene and Swaay.Health.  “The Swaay.Health Awards is a way to recognize the hard work that marketing and communication professionals put into their craft that makes their companies successful.  Plus, being recognized and inspired by your peers is one of the best recognitions you can get.”

Swaay.Health is a website serving healthcare marketing, PR and communications professionals that covers news, trends, innovators, technology and success stories important to the healthcare marketing community.  It has hosted Swaay.Health Live, an annual conference bringing together healthcare marketers from health IT companies, provider organizations, non-profits, marketing agencies and associations for the last 12 years. 

“The 2025 Swaay.Health Award winners aren’t just doing good work – they are setting the high standard for the entire industry,” said Colin Hung, Chief Editor of Swaay.Health.  “From bold ideas to beautifully executed campaigns, from individual marketers to large teams at large organizations, this year’s winners are proof that healthcare marketing can be smart, creative and full of heart, despite the economic uncertainty. 

The Swaay.Health Awards celebrate outstanding work of healthcare marketers, PR professionals and communications experts, and this year’s awards honored representatives from more than four dozen organizations from around the country.