• Kitchen renovations are the most popular home improvement projects in the US, with 1.8 million Instagram posts with the hashtag #kitchenrenovation.  

• Bathroom renovations come in second place, with 1.4 million Instagram posts featuring the hashtag #bathroomrenovation. 

• Americans from New Jersey spend the most on home renovations, approximately $4,634 per year. 

In a digital age where inspiration is just a scroll away, Instagram has become a treasure trove of home renovation ideas. Recent data analysis of Instagram posts by real estate experts at AgentAdvice.com has unveiled the top eight most popular home renovation projects sweeping the nation, shedding light on the evolving preferences of homeowners across the United States. Additionally, the experts revealed the top ten US states spending the most on home improvements by analyzing data detailing expenditures per household on home improvements from the Census Business Builder.

According to the analysis, the most popular home renovation projects in the United States, as indicated by the number of Instagram posts, are as follows:  

1. Kitchen renovation - 1,800,000 posts 

Leading the pack with a staggering 1,800,000 Instagram posts, kitchens have become the focal point of home improvement projects. The heart of the home, the kitchen, continues to be a source of pride for homeowners seeking both functionality and aesthetics. 

2. Bathroom renovation - 1,400,000 posts 

A close second, bathroom renovations have generated 1,400,000 Instagram posts. Homeowners are increasingly investing in creating spa-like sanctuaries within their homes.  

3. Basement renovation - 84,400 posts 

With 84,400 Instagram posts, basements are undergoing transformations into versatile spaces for relaxation and entertainment.  

4. Bedroom renovation - 63,300 posts  

The fourth most popular renovation project, bedrooms have garnered 63,300 Instagram posts, showcasing creative ideas for achieving tranquility and style. 

5. Livingroom renovation - 30,500 posts 

With 30,500 Instagram posts, living rooms are being revamped to accommodate modern lifestyles and design preferences. 

6. Garage renovation - 17,200 posts 

Homeowners are not neglecting their garages, as evidenced by 17,200 Instagram posts, highlighting innovative ways to utilize this space.  

7. Dining room renovation - 5,000 posts 

Dining rooms are making a comeback with 5,000 Instagram posts, emphasizing the importance of shared meals and gatherings. 

8. Home office renovation - 1,000 posts 

Home Office Renovation: As remote work continues to thrive, home office renovations, indicated by 1,000 Instagram posts, are focusing on productivity and comfort.  

Now that we have established which rooms will most likely receive a makeover, let’s see which US states will spend the most on renovations! 

1. New Jersey – $4,634.24 

New Jersey comes in first place with an average spend of $4,634.24 on home improvements per household annually. This amount will most likely be spent on kitchen, bathroom or basement renovations. The average kitchen renovation in New Jersey, Middle Atlantic, could range from $27,966 for a minor remodel to $164,263 for a major upscale kitchen remodel. Bathroom renovations could cost anywhere between $25,468 to $78,935.  

2. Maryland – $4,516.97 

Maryland takes second place, with homeowners spending a yearly average of approximately $4,516.97 on home repairs. The average kitchen renovation in Maryland, South Atlantic, could range from $27,279 to $155,709, depending on how elaborate the kitchen will be. In the same region, bathroom remodels can cost from $24,952 for a midrange remodel, to $77,567 for an upscale renovation.  

3. Massachusetts – $4,473.61 

Massachusetts comes in third place, with an average of $4,473.61 spent on home renovations per year. A mid-range kitchen remodel would cost approximately $27,827 in Massachusetts, while a major upscale kitchen remodel could cost up to $167,777. A bathroom renovation in New England could cost between $27,775 and $83,580. 

4. Connecticut – $4,356.67 

Connecticut takes fourth place, with an average spend of $4,356.67 on home improvements per household. The average remodel prices in Connecticut are the same as those in Massachusetts, both in New England.  

5. Hawaii – $4,279.26 

Homeowners and renters in the Hawaii come in fifth place with an average annual expenditure of $4,279.26 on home improvements. The average kitchen renovation in the Pacific region of the US could range between $28,057 to $161,797, depending on the scale of the remodel. Whereas a bathroom could set you back $27,024 for a midrange renovation to $83,096 for an upscale project.  

6. California – $4,268.27 

7. Virginia – $4,215.85 

8. New Hampshire – $4,145.47 

9. Washington – $4,076.25 

10. Colorado - $3,929.31  

Real estate expert Chris Heller from AgentAdvice.com commented on the study: 

“This data provides valuable insights into the evolving trends in home renovations, offering a glimpse into the collective aspirations of homeowners in the United States. As people spend more time at home and seek to create functional and visually appealing living spaces, these popular renovation projects reflect a growing desire for personalized and comfortable living environments.    

Homeowners, designers, and renovation enthusiasts alike can use this data as a source of inspiration for their future projects. With Instagram serving as a virtual gallery of home transformations, the possibilities for enhancing and customizing living spaces are limitless.”  

Instagram hashtags for home renovations in particular areas of the home