This Asian American and Pacific Islander (AAPI) Heritage Month, we take the opportunity to celebrate and recognize the contributions and influence of the AAPI community-- one of the fastest growing and most diverse groups in the US.

As part of P&G's ongoing advocacy for equality and inclusion, we are stepping up for the AAPI community by taking meaningful action to bring awareness to the important issues of the community and to elevate our partners providing much needed support.

Continuing its ongoing advocacy for equality and inclusion, and to help address rising levels of bias against the AAPI community, P&G is releasing its latest film, "The Name," as part of an integrated campaign to inspire conversation and encourage people to learn how to say AAPI names, because feeling a sense of belonging in society starts with one's name.

Everyone has a name — and from birth through a lifetime of introductions, it becomes the cornerstone of our identity. For many AAPIs, their given names carry an even deeper history and significance. But bias, indifference, and even unintentional mistakes can lead to mispronunciation, misidentification and create barriers within communities.

Through the film along with educational resources and tools at www.pg.com/names, the Company hopes to elevate the importance of a name, and how meaningful gestures — like pronunciation and understanding its meaning — can create a greater sense of belonging for us all.

"The Name" quickly chronicles the life of a Korean American girl named Yeong Joo [yUHng-ju], taking the audience on a journey from the day she is born, to an uncomfortable situation at school. While completely unintentional, the simple action of having her name mispronounced causes Yeong Joo to feel alienated and dismissed. However, the meaning of Yeong Joo's name comes to life in the actions of her friends, allies and herself.