Albany CVB to Host Tourism Destination Assessment Luncheon
Tuesday, May 10th, 2022
The Albany Convention and Visitors Bureau (CVB) will be hosting a Lunch and Learn to reveal the latest Tourism Destination Assessment Tuesday, May 10th, 12:00 PM at the Hilton Garden Inn Conference Center Shannon Gray, CEO of Gray Research Solutions will give a comprehensive overview of the data collected by her and her team to Albany tourism stakeholders.
Gray is a leading research analysis for the tourism industry. In 2013, after serving as Research Director for a destination and community branding firm, she formed Gray Research Solutions. She has studied thousands of consumers and their patterns. She digs deep into the data to translate research findings into useful and relevant marketing insights for her clients.
Gray Research Solutions (GRS) was contracted in late 2019 by the Albany CVB. “Due to COVID, the research was put on hold in March 2020 until we were able to return to a somewhat normal tourism market”, says Rashelle Minix, Executive Director of the Albany Convention and Visitors Bureau. “GRS used most of last year to gather research through visitor intercept interviews and “secret shopper” tactics at Albany attractions and hotels. The findings of this research will be crucial to set goals and help improve the Albany tourism experience.”
During the luncheon, stakeholders will be equipped with a firm understanding of who Albany visitors are, why they visit, would they repeat be a visitor, and gain insight into how we improve the visitor experience to attract more.
Tourism in Albany-Dougherty County contributes over $277.3 million in direct tourist spending, 7,231 jobs, created $11.76 million in state tax revenues, and generated $8.02 million in local tax revenues. Each Dougherty County household received $572.30 in tax relief per household.
