Bask & Co. announces the launch of new limited edition Resilient Rainbow Bar, a handcrafted soap created for the organization’s 100 Bars Initiative, a charitable drive supporting local, regional and national non-profits in need of personal care or hygiene products. In partnership with resiliency advocate and sponsor Ashley Freeman, Bask & Co. will be supporting its local community through the Lily Pad SANE Center in Albany, GA. With each bar of soap purchased, a bar will be donated directly to Lily Pad, an organization that provides compassionate, comprehensive care and follow up services for sexual assault and child abuse victims and their families. A minimum of 100 bars will be donated.

The brightly-colored Resilient Rainbow Bar is natural, organic, and vegan, with a fruity strawberry scent designed for kids and kids-at-heart. Key ingredients include saponified olive, coconut, flax, palm and caster oils, along with shea butter and kaolin clay. Bars are handcrafted using a cold-process method that preserves the natural glycerin in soap and cure for a minimum of four weeks to ensure a soft and moisturizing lather.

“Our company is committed to serving and bettering the lives of those in the community in which we live,” explains Bask & Co. founder Teresa White. “With the 100 Bars Initiative, we’re able to make a difference in the lives of others; with the Resilient Rainbow Bar, we’ll be fulfilling a direct need of Lily Pad, as many of the children that the agency serves are displaced and leave their homes with nothing.

“From the fun rainbow pattern to the strawberry scent, we set out to design a soap that will make people smile,” adds White. “Beyond the design and fragrance, the ingredient list is something to be happy about as well! We take pride in curating products that are natural, non-toxic and safe for consumers, their families and the planet.”

As with all Bask & Co. products, the Resilient Rainbow Bar is 100% all-natural and free of artificial ingredients, GMOs, fillers, parabens, alcohol, animal products, artificial fragrances, sulfates, artificial colors and unnatural preservatives.

To extend the life of handmade soap, keep it in a well-drained soap dish such as a wooden soap deck and allow to dry between uses. Keep unused bars in a cool, dry, airy place out of direct contact with water.