Business owners can learn effective marketing strategies they can implement to connect and maintain relationships with customers on Facebook:

The University of Georgia Small Business Development Center announces a marketing class focused on Facebook in Albany on March 23, 2017.  The class is designed for business owners to learn the latest strategies to build relationships with customers and grow their business using the most popular social media platform. The main objectives of the class will be for business owners and managers to understand how to:

- Build their business presence on Facebook.

- Use the Facebook Insights Dashboard and Ad Tool.

- Learn how to use Facebook Targeting.

- Learn how to use visuals to get customers engaged.

- Learn how to use Facebook’s powerful advertising tools.

- Develop content and posting strategies to build customer relationships and loyalty.

- The class will be held from 9 AM – 11 AM in the Candy Room at 125 Pine Avenue, Albany, GA. 31701.

Heather Sharpe, Business Consultant for UGA SBDC in Albany and instructor for this program, has this to say about the program:

“Business owners often find it challenging to develop a presence on Facebook that engages customers because they do not have an effective strategy and plan. In this class, we will discuss how to use Facebook as a tool to engage with customers and how to incorporate Facebook strategies into a marketing plan. The goal of this class is for businesses to not only learn new trends and tactics, but to implement a successful strategy they can use and measure results.” Heather Sharpe, Business Consultant for UGA SBDC

Registration for the classes is available online at www.georgiasbdc.org/making-facebook-strategic or you can register by phone by calling (229)420-1144.