It’s a brand new day at Phoebe Putney Health System. Today, the regional healthcare system unveiled a new look and voice for the Phoebe brand after for more than 25 years.

During a press conference held at Phoebe Putney Memorial Hospital, President/CEO of Phoebe Putney Health System Joel Wernick introduced the core elements of the new Phoebe brand, including completely redesigned logo and a new tag line: “a better way.”

In days and weeks to come, Phoebe will roll out the system-wide rebranding campaign across all communities served by Phoebe, with new signage and a new multi-media communications campaign.

“Our look and logo is changing, but Phoebe’s commitment to serving our patients will never change,” said Wernick. “Over the years, we’ve evolved from a single hospital to a connected, comprehensive healthcare system. This rebrand effort reflects that evolution – celebrating our legacy of expert, compassionate care while embracing a fresh approach when it comes to the health and wellness of our community.”

Phoebe’s brand evolution is a culmination of more than a year of research conducted with members across the Phoebe Family and over 100 community representatives. The new logo, with its “eternal cycle” mark, inviting colors and simple, welcoming font was designed for interpretation – as a symbol for the unbroken support for the community and the balance between leading-edge innovation and patient-centered healthcare. The tag line, “a better way,” speaks to Phoebe’s vision and promise to create new, smarter pathways to enable and deliver quality, compassionate healthcare.

“Our new brand shines a spotlight on our continued efforts to enhance our patient-centered system dedicated to providing high-quality healthcare for our community,” continued Wernick.