It's time for college football fans to show their colors.

To celebrate the start of the college football season, The Collegiate Licensing Company is asking fans across the country to display their team's colors on College Colors Day, taking place on Friday, September 4.

Created by CLC, which represents the trademark licensing programs of nearly 200 collegiate institutions, College Colors Day celebrates and promotes the traditions and spirit that embody the college experience.

For the past 11 years on College Colors Day, fans have worn the apparel of their favorite college or university throughout the day. College Colors Day is celebrated by thousands of organizations, retailers, classrooms and millions of individuals who don their team colors and share their school spirit with friends and colleagues.

"The kick-off to college football is an exciting time of year for everyone," said Catherine Gammon, Senior Vice President of Brand Development at The Collegiate Licensing Company. "Whether you're a freshman in your first year at a university, someone who loves celebrating their alma mater, or just an everyday fan who is excited to root on their team, College Colors Day is the perfect time to display your passion and pageantry of college sports."

New for 2015, CLC has launched the College Colors Challenge, a socially-fueled national contest, which will give a grand prize winner a chance to win an all-expenses paid trip to the College Football Playoff National Championship. Through participating in a series of photo and video challenges on social media, fans can flaunt their colors, express their school spirit, and vie for a trip to college football's title game. The challenges revolve around three categories represented by the hash-tags: #SQUADPIC (large group), #FAMPHOTO (family), and #SELFIE (individual). Some of the challenges include fans posting an epic trick shot video while wearing their colors, an awkward college colors family photo, and college colors displayed at the office.