Salt Lick Files Trademark Dispute Against Ga. Company

Friday, August 28th, 2015

If you ask anyone in Central Texas where the real Salt Lick is, they’ll tell you it’s in Driftwood. They might tell you about the company’s Round Rock or airport locations, but the original location sits on FM 1826, they’ll say.

The Texas barbecue company filed suit against Georgia-based Salt Lick Sausage Company arguing that the sausage company’s use of “Salt Lick” violates the registered trademark used by the Central Texas restaurant known for it’s unique sauce and family-style dining.

In the lawsuit, Salt Lick argues the use of the Salt Lick Sausage Company name “will allow defendant to receive the benefit of the goodwill and recognition built up at great labor and expense by Salt Lick…and will allow Defendant to gain acceptance for its goods and services based not solely on Defendant’s own merits but also on the reputation and goodwill of Salt Lick.”

According to court records obtained by KXAN, the Driftwood company began using the term Salt Lick in 1978. The Georgia locations opened for business in 2007.

In 2014, more than 650,000 guests dined at the Driftwood location and the three Central Texas restaurants brought in more than $25 million in revenue.

The suit also argues that the Georgia company’s internet domain, http://www.saltlicksausage.com, is similar to the Driftwood company’s http://www.saltlickbbq.com and the similarities “are likely to cause confusion, or to cause mistake, or deceive customers and potential customers, at least as to affiliation, approval, sponsorship or other connection with Plaintiff when absolutely none exists. Moreover, such use is likely to dilute the distinctiveness enjoyed by the SALT LICK marks in Central Texas and Texas.”