Debbie Finney of the University of Georgia Small Business Development Center (SBDC) says some of the best advice she can provide to businesses and organizations is for them to establish a brand identity and harness the power of social media to market that brand.

Finney, who serves as the Albany area SBDC director, says its important to use Facebook and Twitter to help develop and market that brand.

“Branding is something that is very important to any organization,” said Finney. “Your brand is the personality of your company. That’s what your customers think about you and say about you when they’ve left your company.”

Finney said often it is the creation of a consistent brand and brand message that can dictate the success of any business. According to Finney, many things contribute to creating a brand, including a logo, the appearance of a location and the language used in marketing.

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