When considering the overall value provided by services that involve a bill or fee, a poll released today by TD Bank, America’s Most Convenient Bank^®, finds over half of consumers (57%) cite day-to-day banking as providing the greatest value for their investment. This is relative to other services including, telephone/mobile phone (19%), cable/satellite television (19%) and financial advice (5%).  

Convenience is Key 
The TD Bank poll—which surveyed more than 1,200 consumers across the U.S.—reveals that when it comes to value provided by their checking accounts and day-to-day banking needs convenience reigns supreme. The top elements considered to be the most valuable include,

• Easy online banking (62%)
• Debit card, not having to carry cash (57%)
• Convenient bank store locations (47%)
• Convenient ATMs (45%)
• Options for no, or reduced fees (41%)

“Whether it is online banking, access to a wide network of ATMs or convenient store locations and hours, it’s important to know you have choices when it comes to finding a bank partner to fit your individual needs,” offered Ryan Bailey, Senior Vice President of Deposit Products at TD Bank. “From extended hours to 7-day-a-week availability in many stores, at TD Bank, we remain committed to providing a legendary banking experience with the best value and greatest convenience.”

Gender Roles in Banking 
The poll suggests value and convenience in banking activities track differently between men and women. Men are more likely to note easy online banking (63%) and convenient ATMs (46%) as the most valuable elements to their checking accounts. On the other hand, women cite convenient bank hours (30%) and branch locations (52%) as the most valuable.

Banking on Your Watch 
Online banking is the most frequent banking activity. Respondents noted going online to manage their finances an average of five times per month. When visiting a bank, most people go in-person on weekday mornings (37%) or weekday afternoons (36%). However, according to the poll, consumers would like to visit banks in the evening or on weekends more than they currently do (30% versus 19%).

Other Key Findings From the TD Bank Checking Poll Include:

• Consumers rank friendly, helpful and personal customer service (34%) over waiving or providing no fees (29%) as the most appreciated thing their bank has provided.
• When it comes to carefully reading mail and/or email from their bank, 15% don’t read their bank mail and 11% don’t read their bank emails.
• The majority of checking account holders spend close to three hours per week taking care of their finances.
• Over one-half of consumers polled have opened a new checking account in the past five years.