Luckie & Company, a marketing communications firm representing national and regional clients, has acquired Integrative Logic, anAtlanta-based data analytics marketing firm that has built its reputation on a unique and innovative approach to business.

Integrative Logic analyzes consumer buying behavior. The IL team digs deep into geodemographic, behavioral and sales data to create more targeted advertising, direct marketing, PR, digital and social media programs that help clients achieve a higher return on investment. IL has the analytical skills and insight to turn data into a competitive advantage.

"We want to increase the effectiveness of marketing communications by offering clients a key service they can't get from most other agencies," said Luckie & Company CEOTom Luckie. "The combination of Integrative Logic's business intelligence expertise and Luckie's brand-building practice will give consumer and B2B brands a true market differentiator."

"The Integrative Logic team is excited to be part of Luckie & Company," said IL President & CEOJohn Gardner. "The science of data makes the art of marketing much more precise and potent. Pairing our strengths with Luckie will help clients generate more demand for their products or services."