The University of Georgia Small Business Development Center (UGA SBDC) and the Albany Area Chamber of Commerce are partnering to provide training to the community on developing and finalizing marketing strategy for the upcoming holiday season.  Holiday Marketing Strategy will be in Albany, Georgia on Wednesday, October 30.

Key takeaways of the lunch and learn program include:

Understanding the holiday customer and their shopping motivations.

Crafting storefronts that sell. 

Tidying up your digital door front. 

Finalizing your holiday promotional plans. 

Staffing for success. 

“The holiday season is a crucial sales opportunity for many businesses and organizations, but they must be prepared,” says Heather Sharpe, Business Consultant for UGA SBDC in Albany and instructor for the program.  “It is important for business owners and organizational directors to develop and execute a plan for this busy season, one that helps set them apart and puts them on a path to sales success.”

Holiday Marketing Strategy will be held 11:30 AM – 1 PM, Wednesday, October 30 at the Albany Area Chamber of Commerce, located at 225 W Broad Ave.  Registration is $29 and chamber members can register for a complementary spot using their discount code.  Seating is limited and registration is required; lunch will be served.  Registration for the program is available online at https://www.georgiasbdc.org/holiday-marketing/ or by calling the UGA SBDC Albany office at (229) 420-1144.