About Michelle Henry

Authored 1 article.

Michelle founded the Center for Marketing and Opinion Research (CMOR) in 2006 with business partner Amanda Barna after identifying a need for research services among community based organizations and agencies. Michelle is passionate about the work CMOR does and the organizations she works with, acting as Principal Investigator or Project Director on research projects over the last 13 years for nonprofits, social service and governmental agencies and academic and healthcare institutions, working closely with community leaders. Michelle holds a Master’s Degree in Political Science from The University of Akron and sits on the boards of Greater East Ohio Area Alzheimer's Association, Senior Independence and the Akron Press Club and is a graduate of Leadership Stark County, 23rd Class. Michelle is a 2012 recipient of a Distinguished Sales and Marketing Award given by Akron’s chapter of Sales and Marketing Executives International.

    Articles

  • Need to Do More With Less? How Research Can Steer You in the Right Direction

    Features, February 09, 2012

    Organizations everywhere are being asked to do more with fewer resources. So why is now the ideal time to spend resources on research? With budgets shrinking it is more important than ever to be sure that you are spending your money in the right areas in order to have the most impact.