Home › Authors › Barb Pellow

About Barb Pellow

Authored 5 articles.

Barbara Pellow helps companies develop multi-media strategies that ride the information wave. She has assisted companies in areas such as creating strategies to launch new products, building strategic marketing plans, and educating their sales force on how to deliver an effective value proposition. Pellow brings the knowledge and skills to help companies expand and grow their business opportunities.

    Articles

  • Getting Noticed: Small and Medium-Sized Businesses Need A Cross Media Strategy

    Features, August 08, 2011

  • Pulling the Trigger: Bringing the Right Message to the Right Person at the Right Time

    Features, June 30, 2011

    Marketers are certainly doing a better job at getting the right message to the right person, but it is becoming increasingly important to send that message at the right time. To send timely messages, marketers must have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity.

  • Marketing at Work: Texting Takes Hold

    Features, June 23, 2011

    SMS has been around for less than 18 years. It is literally less than half as old as e-mail, but it is spreading like wildfire. 2002 marked the first time that the number of SMS users shot past the total number of e-mail users on a global basis. At that time, half of all mobile phone subscribers were using SMS.

  • Mobile Marketing Takes Hold

    Features, June 09, 2011

    The first time someone thought to write on a tablet that could be lifted and hauled rather than writing on a cave wall, print became the ultimate portable media. Today, mobile media devices such as smartphones and iPads have become a primary source of portable media from which we can obtain information and communicate with one another.

  • Target Marketing: Hitting the Bull’s-eye

    Features, May 26, 2011

    In a challenging and competitive market environment, it is vital to effectively use all resources, capabilities, and capital to produce goods and services that customers desire. Realistically, no company can do everything and satisfy everyone’s needs. Resources will not stretch that far. Today’s successful organizations are targeting customers that need and want their products and services, while setting aside the customers that do not fit that profile.