About Amie Marse
Authored 3 articles.
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How to Handle a Public Relations Crisis
Features, October 18, 2013
Admit it: None of us are as graceful as we think we are. We’ve all “stepped in it” so-to-speak and sometimes, the results aren’t pretty. Whether we’re out for a run or walking within the confines of our home, we’ve all had a clumsy moment with unintended consequences. Likewise, no matter how appropriately you run your business, if you’ve been in business long enough, then you’re bound to receive publicity you don’t like.
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How to Leverage Big Brands for Your Small Business
Features, November 12, 2012
No man is an island, and no small business is either. As small business owners, we know that success requires reaching out to others. You can’t do it all on your own. At least… you can’t do it all on your own and be anywhere near sane by the end of the quarter. By leveraging big brands, you’ll be able to boost your own reputation and solidify those leads you’re already working on.
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How Google’s Recent Moves Matter to Business
Features, August 13, 2012
We have seen a lot of coverage of the Olympics and now, some tech stories have recently received a lot of coverage as well. The Apple versus Samsung court fight, the Mars rover, and breaking info about the iPhone 5 seemed to have dominated, but one player has been making some headlines that are rather significant - That would be Google.