Today, on Hunger Action Day, Southeastern Grocers Inc. (SEG), parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie stores, together with the SEG Gives Foundation, announces a community donation program in support of its long-standing partnership with Feeding America®. The program supports the organization’s ongoing efforts to address the widespread impact of food insecurity in underserved communities as part of the grocer’s Hunger Action Month® initiatives.

Now through Sept. 28, Fresco y Más, Harveys Supermarket and Winn-Dixie customers are encouraged to help support neighbors in need by simply rounding up their grocery total to the nearest dollar or by making a donation of their choice. Every cent raised will support local Feeding America network food banks in communities throughout SEG’s five-state footprint.

Elizabeth Thompson, Chief People Officer of Southeastern Grocers, said, “At Southeastern Grocers, we are committed to enhancing the quality of life and well-being of families in the communities we serve. We are proud to continue our commitment to Feeding America and Hunger Action Month by supporting the fight against food insecurity and providing communities with critical assistance during their most vulnerable times.”

In the wake of the COVID-19 pandemic, communities across the country have been impacted by unemployment and food insecurity with more than 38 million people, including nearly 12 million children, depending on food banks and community programs for help in 2020.¹ As families aim to recover from difficult personal circumstances, SEG is donating 3,000 cases of cereal to local Feeding America network food banks to help provide children returning to school with the proper nourishment needed to thrive and flourish. In addition, SEG is also supporting the following six Feeding America network food banks with a total of $150,000 in supplemental donations:

• Feeding Northeast Florida – Jacksonville

• Feeding South Florida – Pembroke Park

• Feeding Tampa Bay – Tampa

• Feeding the Gulf Coast – Mobile, Alabama

• Second Harvest of Central Florida – Orlando

• Second Harvest of New Orleans – New Orleans, Louisiana

Hunger Action Month® is Feeding America’s annual campaign created to raise awareness and inspire community action in the fight against hunger. In 2020, SEG supported Feeding America with donations of more than 18 million meals² and nearly $1.3 million in product to local food banks, and the grocer remains steadfast in its commitment to giving back to the community in its greatest times of need.