Delta's "Runways" Campaign Celebrates How Good Things Come to Those Who "Go"
Monday, March 5th, 2018
Ready for takeoff?
"Runways" – Delta's newest brand campaign – highlights unforgettable adventures and experiences that traveling with Delta fosters around the globe. Launching March 5, the campaign celebrates customers who get out into the world to chase after new experiences, while encouraging others to do the same.
Oscar-winning actor Viola Davis' indomitable and steady voice reminds viewers that good things come to those who "go" as the viewer experiences takeoff through travel experiences across the globe at increasing speeds.
"As we aim to connect the world better than anyone else, 'Runways' and Viola Davis inspire us all to 'go' in every aspect of our life," said Julieta McCurry, Delta's Managing Director – U.S. Marketing Communications and Sponsorships. "We hope those who see it are inspired to listen to their inner curiosity and connect to the passions, people and places that feed their soul. Core to enabling that curiosity and connection, our people are making the world a smaller place for our customers to explore."
"Runways" is the latest in Delta's "Keep Climbing" series, focusing on the incredible experiences and opportunities customers have when they travel with Delta, and featuring visual and audio elements that mimic a plane taking off, connecting customers with those experiences. "Runways" highlights more than 15 destinations – all of which can be visited with Delta or its partners. The brand video campaign will run nationally on broadcast, social and digital channels in 2018.