Tracy Wallace, Director of Continuing Education at Albany Technical College, recently received a promotion to Dean of Continuing Education and Off Campus Programs in the college’s Center for Business Solutions. Her new duties began on January 1, 2018.

Wallace came to Albany Tech in March of 2016 after serving as the Director of Marketing and Resource Development for the Albany Area YMCA. With over 24 years of experience in management, strategic planning, marketing, communications, teaching/training, customer service, event planning, and economic development, she will be able to effectively reach out to various groups to create training partnerships statewide for economic development programs such as Lean Six Sigma (Green and Black Belts), Operations and Project Management, Industrial Operations, and Business Logistics Management, as well as continuing education opportunities for area businesses and industries.

While employed with the Albany Area YMCA, Wallace served as part of a ten-person management team, directing the operations of a $2 million organization serving 6,000-plus members and thousands of program participants. Creating and implementing the communications plans for the association and various programs, activities, and events, she has worked in conjunction with other department managers to develop services, programs, activities, and events designed to actively engage members and volunteers, and create a sense of community.

Wallace has also served as a part-time adjunct instructor at Albany Tech for two Public Speaking classes since 2014. Prior to her time with the Albany Area YMCA, she worked for the Rosalyn Carter Institute for Caregiving at Georgia Southwestern State University, where she planned, directed, and oversaw all communications and marketing efforts of the organization, including website maintenance, directed marketing efforts to a variety of stakeholders, and the general public. From 2004 to 2007, she served as the Marketing Director for the Marine Corps Community Services at the Marine Corps Logistics Base Albany, where she collaborated with Marines and Civilian Marines on the installation to plan and implement activities and events aimed to actively engage personnel stationed at MCLB, military family members, and civilian employees.

For 15 years, Wallace was self-employed as a Marketing Consultant/Freelance Writer and Editor for her company, AdTeam South, Inc. of Albany, where she devised and implemented effective marketing/communications strategies for a variety of clients, including retailers, manufacturers, banks, schools, and political candidates. She also wrote newspaper advertorial articles and quality of life articles for publication, as well as corporate video scripts and editing services.

Wallace holds a bachelor’s degree in Journalism with a concentration in Advertising and a minor in Marketing from the University of Georgia and a master’s degree in Communications from Valdosta State University, where her non-thesis track was focus on research in business communication, advertising effectiveness, communication theory, organizational communication, small group communication, persuasive communication, and conflict management.

A graduate of the Class of 2015 for Leadership Lee and a member of the Leadership Albany Class of 2018, she also serves as current president of the Junior Woman’s Club of Albany; program chair for the Rotary Club of Dougherty County; member of the Albany Chamber of Commerce Education Committee; member of the Lee County High School Career/Technical/Ag Advisory Committee; member of the Albany Tech Professional Development Institute Committee; member of the Georgia Adult Education Association; and a member of Albany First United Methodist Church.