As Interest Rates Rise, Nearly 40% of Americans Make Saving Money Their 2014 New Year's Resolution

Press release from the issuing company

Tuesday, December 17th, 2013

According to a new GoBankingRates.com survey, saving money is the biggest 2014 financial goal for 39.3% of Americans. The second most common goal is paying down debt, which more than 29% of Americans say they will prioritize in the new year.

"Considering the typical debt hangover Americans experience post-holidays, it makes sense that 'saving money' and 'paying down debt' are popular resolutions this year," said Jennifer Calonia, editor. "Recent events like the government shutdown and health care changes undoubtedly play a big role in these choices, too."

2014 Financial Resolution Survey Question, Answers and Results

"With 2014 just around the corner, what is your biggest financial goal for the new year?"

  • #1 Answer - "Save money" (39.3%) 
  • "Pay down debt" (29.3%)
  • "Invest" (12%)
  • "Get a raise" (10.6%)
  • "Build emergency fund" (8.7%)*

Key Findings

  • Men resolved to "invest" twice as many times as women.
  • Of those who selected "get a raise," 66.7% earn an annual income of $150,000+.
  • Adults age 45+ are more concerned with paying down debt than those age 18 to 44.
  • Of survey respondents who make between $100,000 to $149,000, 50% prioritized saving money.
  • Those making upward of $150,000 prioritized building an emergency fund (33.3%), followed by those making $50,000 to $74,000 (9.4%) and $25,000 to $49,000 (8.7%).

Click here for the full report: http://www.gobankingrates.com/press/poll-analysis-biggest-financial-goals-2014/