Aflac, the No. 1 provider of voluntary and guaranteed-renewable insurance in the United States, today announced that it has launched Aflac Benefits Solutions (ABS), a separate subsidiary focused on providing dedicated and specialized services to the nation's largest brokerage firms. A key enhancement to its existing support program for brokers, ABS is designed to foster new and expanded partnerships supported by an experienced, national team of business developers, consultants, strategic account marketers and account service executives.

"As the landscape of health insurance benefits continues to change, brokers need total solutions and additional support from carriers to help large employers successfully navigate current benefits challenges," said Michael Zuna, senior vice president, chief marketing officer at Aflac. "Aflac Benefits Solutions is uniquely positioned to offer critical voluntary benefits options and increased support and services to national brokerages, providing the best total solution with enhanced value. ABS will build on the success of our strategic, broker-focused initiatives and our robust suite of group and individual products, which have been well-received by both the brokerage community and large employers alike."

Based in Atlanta, ABS will be led by President Chris Covill, who has 25 years of experience in the health care and benefits industries. Covill most recently served as the national practice leader for Mercer's voluntary benefits brokerage-consulting practice. He also previously held leadership positions at Marsh USA.

"Aflac has long been the market leader in voluntary insurance, and I look forward to leading ABS as we establish an even sharper focus on the needs of top brokers and their large employer clients," said Covill. "We are deeply committed to investing in our relationships with national brokerage firms to strengthen our value proposition and further differentiate Aflac from its industry competitors."

As part of Aflac's overall broker strategy, ABS augments the company's solutions and services targeted at regional and mid-tier brokers. Among its many services, ABS will offer ongoing research and insights into industry trends to national brokerage firms and consultants, along with tools for understanding voluntary benefits products and services, strategic marketing and enrollment assistance, and leading technology to help them better educate and serve their clients.

For more information, visit http://aflacbenefitssolutions.com/.