AB&T Retaliates Big-Bank Debit Card Fee Battle With Humor
Press release from the issuing company
Sunday, November 6th, 2011
In reaction to recent news about debit card fees, one bank in Georgia seized the opportunity to stand out from the crowd.AB&Tcalled on their strategic brand marketing partner, Financial Marketing Solutions, to create a TV concept that would enable their bank president, Luke Flatt, to address some of consumers’ concerns and feelings about the recent debit card battle. AB&T cut the 30-second TV commercial to point out they never even considered charging their customers a fee to use their debit cards.
AB&T is a locally owned, community bank in Albany, Georgia with locations throughout Georgia and Alabama.
