The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, and the TAG Social Business society are hosting a CIO panel discussion on accelerating business performance through Social Business enterprise collaboration at 5:30p.m. on September 7, 2011 at Villa Christina at Perimeter Summit.

The discussion will be moderated by Paul Miller, Business Development at McKesson. Panelists include Chris Kenyon, CIO at Elavon; Andy Goodwin, CIO at Georgia Hospital Association; Edwin Marcial, CTO at Intercontinental Exchange; and Jay Ferro, SVP, CIO at AdCare Health Systems, and will focus on the new business opportunities existing through social media platforms and other collaborative tools, including Google+, Facebook, Twitter and Microsoft 365. Panelists will share the impact they are seeing in their own businesses by developing collaborative tools, including on productivity, employee retention and competitiveness in the marketplace.

“Social business is about recognizing the value of people,” said Hal Schlenger, of Allconnect and TAG Social Business co-chair. “It’s about the cultural shift to better enable collaboration and engagement internally as well as various external stakeholders and customers. Many well-known, successful corporations understand this and continue to streamline their companies’ performance as a result. The intent of this discussion is to separate the hype from reality in order to facilitate the growth of local businesses by helping them understand the practical application of social business tactics.”

TAG Social Business society is sponsored by gold sponsors McKesson, PGi and North Highland Company.

TAG’s Social Business society (formerly Enterprise 2.0) focuses on a new breed of IT infrastructure that enables organizations to become more competitive in the age of globalization and accelerating change. It has its roots in consumer social software which has led to breakthroughs in just-in-time relevant communications and collaboration that is now leading directly back into the enterprise.