In a survey of small business owners recently conducted by Pagemodo, the popular, do-it-yourself solution for making Facebook pages for business, 47 percent said that Facebook is driving traffic to their websites. 48 percent also indicated that having a Facebook page has increased their business’ sales.

Other key findings include:

Increase in Facebook use by small businesses: When asked if their use of Facebook would increase or decrease over the next six months, 73 percent of small business owners said that it would increase, 25.4 percent said it would stay about the same and only 1.6 percent said it would decrease.

Lack of time and resources a barrier to business use of Facebook: Those small business owners who said they didn’t have a Facebook page for business cited a lack of time (32.7 percent) or a lack of understanding as to how Facebook would benefit their business (18 percent) as the primary reasons why they are not on Facebook.

Adoption of Facebook as a business tool on the rise: More than 60 percent of the small business owners surveyed who did not currently have a Facebook page for business planned to create a page within the next 12 months. 47 percent planned to do so within the next six months or sooner.

Haroon Mokhtarzada, CEO of Webs, Inc. – the parent company of Pagemodo.com -- commented on the importance of Facebook business pages: “We live in a world that is increasingly driven by social media. There’s been significant growth in Facebook for businesses over the past six months. Small business owners in particular see Facebook – and a professional website – as easy-to-develop business tools that can capture new customers and help them interact with current ones.”