BookStats, the deepest, most comprehensive statistical survey ever conducted of the modern U.S. publishing industry – capturing its size, scope, revenue and rapid strategic expansion across multiplatform content and sales distribution channels – is being released today.

Spanning 2008-2010, BookStats offers data and analysis of the total industry and individual Trade, K-12 School,Higher Education, Professional and Scholarly markets. Produced jointly by the Association of American Publishers and the Book Industry Study Group, its highlights include:

Overall U.S. publishing revenues are growing

Publishers' net sales revenue has grown annually; 2010's$27.94 Billionis a 5.6% increase over 2008.

Overall U.S. publishing unit sales are up as well

Publishers' 2.57 Billion net units sold in 2010 represent a 4.1% increase since 2008.

Americans, young and old, are reading actively in all print and digital formats

2010 total net revenue in the consumer-focused Trade market is$13.94 Billion, increasing 5.8% since 2008 (excluding 2011's e-book sales surge). Adult Fiction and Juvenile (non-fiction and fiction) have seen consistent annual gains.

Education publishing holds steady and, in some segments, shows solid growth

Higher Education's$4.5 Billionnet revenue for 2010 represents a significant 23.1% increase over 2008. K-12 School, publishing's second largest category by net sales dollar volume, reached$5.5 Billionrevenue in 2010.

Professional and Scholarly publishing shows gains

The Professional market's$3.7 Billionnet revenue was +6.3% over 2008. Scholarly publishing experienced 4.7% growth since 2008, with$191 Millionnet revenue for 2010.

"The BookStats study indicates that the publishing industry is healthy and growing during a time of unprecedented change," saidDominique Raccah, Founder and CEO, Sourcebooks and Chair of the BookStats Committee. "Publishers in every sector of our business have made significant investments in content and technology to better serve their audiences' needs and those efforts seem to correlate with the results we're seeing."