More than a year in the making, www.eheritagebank.com debuts this week. With a new format, updated features, and numerous enhancements, the new HeritageBank of the South website goes live on 01/11/11.  More than product and service driven, HeritageBank’s website aims to engage customers.

“You don’t get a second chance at a first impression—for 80% of consumers that first impression is via the web,” says HeritageBank Marketing Director, Mary Beth Hobby. “Daily, between 4,000 and 5,000 individuals visit eheritagebank.com. We want them to feel welcome—just as if they were visiting one of our branches,” says Hobby. “So, we’ve also added a number of interactive new features.”

The New Features of eheritagebank.com

Life Stages:

Life Stages is an interactive guide to banking and investing. Tools, tips and useful information are tailored to each customer’s unique life style and situation.

Online Applications:

A completely refurbished online application process: checking, savings and personal loan applications have also been consolidated to make opening a new account quick and easy.

Online brochure rack:

An online brochure rack adds to the site’s environmentally-friendly appeal. Brochures are printed in bulk and quickly become out dated and discarded. With the online brochure rack, customers can print only what they need and changes can be made instantly.

Monthly E-newsletter:

The monthly e-newsletter will remain a staple for eheritagebank.com. Its pages of business recognition, financial advice and community service have been downloaded nearly 90,000 times since its inception in 2009.

Founded in 1955, Heritage Financial Group, Inc. is the holding company for HeritageBank of the South, a community-oriented bank serving primarily South Georgia and North Central Florida through 16 full-service banking offices and 2 loan production offices. For more information about the Company, visit HeritageBank of the South on the Web at www.eheritagebank.com and see Investor Relations under About Us.