Regions Bank (NYSE:RF) is helping customers shop smarter with the launch of Regions Cashback Rewards SM. Through this free program, Regions online banking customers earn cash back on select Regions Visa(R) CheckCard purchases by redeeming offers from participating merchants.

"We know that our customers value banking solutions that help them save time and money and Regions Cashback Rewardsis another way we are making banking easier and more rewarding for our customers," said Tom Brooks, head of Regions Cards and Payments division. "This unique program allows customers to earn cash back on the types of purchases they make every day with their Regions CheckCard. Best of all, offers are relevant to each individual customer and delivered directly to them through our secure online banking platform."

Regions online banking customers with an activated Regions CheckCard are automatically enrolled in the Regions Cashback Rewardsprogram. Through the bank's partnership with Cardlytics, customers receive cash back offers from national, local and online merchants that are tailored to their unique spending preferences based on how and where they use their Regions CheckCard. These tailor-made offers are displayed in each customer's checking account detail page within Regions' secure online banking platform.

Without requiring coupons or promotional codes, offers are automatically redeemed when customers use their Regions CheckCard to make purchases at the participating retailers. To activate and redeem rewards, customers simply:

1. Click on an offer to activate it;

2. Shop with the specific merchant listed in the offer, using their Regions CheckCard; and

3. Enjoy the cashback reward, which is automatically deposited into their checking account within 60 days of a qualified transaction.

There is no limit to the amount of cash back customers can earn and the more often customers use their Regions CheckCard the more offers they may receive.

In addition, Regions CheckCard holders enjoy a number of benefits including:

Regions Relationship Rewards Program SM, allowing customers to earn rewards points for banking with Regions; Option to create a personalized CheckCard through the Regions YourPix Studio(R); Regions SafeGuards(TM) worry-free security features and fraud protection; and Worldwide access anywhere Visa Debit Cards are accepted.