The Procter & Gamble Company (NYSE: PG) net sales grew five percent to $18.9 billion for the fourth quarter and three percent to $78.9 billion for fiscal 2010. Organic sales, which exclude the impact of acquisitions, divestitures and foreign exchange, grew four percent for the quarter and three percent for the fiscal year. Unit volume accelerated throughout the fiscal year and was up eight percent in the fourth quarter driven by growth in all business segments, regions, and key countries. The company grew global market share for the quarter, with all regions holding or growing share.

Diluted net earnings per share were $0.71 for the fourth quarter and $4.11 for the fiscal year, near the top end of the Company's guidance range of $4.06 to $4.12. Diluted net earnings per share from continuing operations increased four percent in fiscal 2010 to $3.53. Core EPS, which represents diluted net earnings per share from continuing operations excluding certain items, was up six percent to $3.67 for the fiscal year driven by sales growth and operating margin expansion. The Company generated record adjusted free cash flow of $14 billion in fiscal 2010.

"We are executing on all three dimensions of our growth strategy - touching and improving more consumers' lives, in more parts of the world, more completely," said Chairman of the Board, President and Chief Executive Officer Bob McDonald. "Our results in fiscal 2010 were ahead of our original expectations, and we are pleased with the trend of the business. The investments we've made in innovation, marketing support and consumer value have delivered accelerating unit volume and profitable market share growth throughout the year, which are clear indications that our strategy is working."

Executive Summary

Volume growth accelerated throughout the fiscal year behind a strong innovation program and marketing investments. Fourth quarter growth of eight percent was the strongest in 22 quarters. All business segments, regions and key countries contributed to volume growth for the quarter.

Net sales increased five percent for the fourth quarter and three percent for the fiscal year. Organic sales grew four percent for the quarter and three percent for fiscal 2010.

Global market share was up for the quarter, with all regions holding or growing share. Share is growing in businesses representing approximately 60% of sales, roughly double prior year levels. Market share growth accelerated throughout the fiscal year.

Diluted net earnings per share from continuing operations declined five percent to $0.71 in the fourth quarter and increased four percent to $3.53 for the fiscal year.

Core EPS declined nine percent for the quarter to $0.71 as sales growth was more than offset by increased marketing spending. Core EPS increased six percent for the full fiscal year to $3.67 driven by sales growth and gross margin expansion.

Operating cash flow was $16.1 billion for the fiscal year, an increase of eight percent versus the prior year. Adjusted free cash flow, which is operating cash flow less capital spending and the after-tax impacts of the global pharmaceuticals divestitures, was a record $14.0 billion for the year and 125 percent of net earnings excluding the impacts of the global pharmaceuticals divestitures.

April - June Quarter Discussion

Volume growth accelerated to eight percent, the fastest pace of organic growth in 22 quarters. Growth was broad-based, with mid-single-digit or higher growth in all reportable segments and regions, led by double-digit growth in developing regions. Net sales for the fourth fiscal quarter increased five percent to $18.9 billion driven by new product innovation, increased marketing spending and incremental merchandising support. Global market share growth was positive with all regions flat or growing share for the first time in 11 quarters. Key initiatives for the quarter include the launches of Gillette Fusion ProGlide, Olay Regenerist Micro-Sculpting Serum and Gucci by Gucci Pour Homme Sport, major brand restage of Pantene in North America, an upgrade to Bounty and expansions of Pampers Dry Max to Western Europe and Fairy dish care into Turkey. Favorable foreign exchange also contributed to net sales growth, adding one percent. Pricing lowered net sales by one percent. Mix reduced net sales by three percent due mainly to negative geographic mix impacts behind disproportionate growth in developing markets, which have lower than company average selling prices. Organic sales grew four percent for the quarter.

Operating margin declined 310 basis points for the quarter behind higher selling, general and administrative expenses (SG&A) as a percentage of net sales, partially offset by higher gross margin. SG&A as a percentage of net sales increased 360 basis points mainly behind increased marketing investments to support key initiative launches. Gross margin expanded 50 basis points driven by manufacturing cost savings, partially offset by unfavorable product mix and higher commodity costs.

Diluted net earnings per share from continuing operations and Core EPS were $0.71, representing declines of five and nine percent, respectively. Net earnings from continuing operations were down six percent to $2.2 billion for the quarter as increased sales and a lower tax rate were more than offset by lower operating margin. The tax rate on continuing operations decreased mainly due to favorable impacts of a foreign audit resolution and other tax items and tax benefits related to exercising the call option on an outstanding bond.

Fiscal Year Discussion

Net sales increased three percent to $78.9 billion for fiscal 2010 behind accelerating volume growth of four percent. All geographic regions contributed to volume growth, led by high-single-digits growth in the Asia and Central & Eastern Europe/Middle East/Africa (CEEMEA) regions. Unit volume increased in five of six reportable segments behind key initiative launches: Head & Shoulders Scalp Care, restages of Pantene, Pantene Protect & Care, Olay Regenerist Eye Roller, Olay Men Solutions, Gillette Fusion ProGlide, Gillette ProSeries, Crest 3D White, Oral-B Pro Health toothpaste, Always Simply Fits, Tampax Pearl Adaptive Protection, Tide Stain Release, Ariel with Actilift, Bounce Dryer Bar, Tide Naturals, Sarasa, Febreze Home Collections, Bounty and Charmin Upgrades, Pampers Dry Max and Pampers Simply Dry. Price increases of one percent were offset by negative geographic and product mix impacts. Unfavorable foreign exchange reduced net sales by one percent. Organic sales grew three percent.

Operating margin increased 30 basis points for the year due to gross margin expansion, mostly offset by higher SG&A as a percentage of net sales. Gross margin expanded 250 basis points to 52.0 percent of net sales behind manufacturing cost savings, commodity and energy cost reductions and price increases. SG&A increased 220 basis points to 31.7 percent of net sales mainly due to increased marketing spending. Advertising spending, which is the majority of total marketing expense, increased more than $1 billion versus the prior fiscal year to $8.6 billion, or 10.9 percent of net sales.

Net earnings from continuing operations increased two percent driven by sales growth and operating margin expansion, partially offset by a higher tax rate. The tax rate on continuing operations increased mainly due to significant tax benefits in the base period related to adjustments to tax reserves. Diluted net earnings per share from continuing operations increased four percent to $3.53 in fiscal 2010 driven by sales growth, operating margin expansion and share repurchases, partially offset by a higher tax rate. Core EPS grew six percent for the fiscal year.

Diluted net earnings per share declined four percent to $4.11 for the fiscal year due to the loss of contribution from discontinued operations and lower current year gains on the sale of discontinued operations, partially offset by higher earnings from continuing operations. Diluted net earnings per share from discontinued operations were $0.87 in fiscal year 2009 and $0.58 in fiscal year 2010.

Operating cash flow increased eight percent in fiscal 2010 to $16.1 billion. Adjusted free cash flow was $14.0 billion, an all time record and 125 percent of net earnings excluding the impacts of the global pharmaceuticals divestitures. Capital expenditures were 3.9 percent of net sales. The Company repurchased $6.0 billion of P&G stock in fiscal 2010 and increased its quarterly dividend by 9.5 percent in April.

Fiscal Year Business Segment Discussion

Beauty GBU

Beauty net sales increased three percent in fiscal 2010 to $19.5 billion on unit volume growth of three percent. Organic sales grew three percent versus the prior year on four percent organic volume growth. Volume growth was driven by high single-digit growth in developing regions, while volume in developed regions was consistent with the prior year. Price increases of one percent were offset by unfavorable geographic and category mix. Hair Care volume grew mid-single digits behind initiative-driven growth of Pantene, Head & Shoulders and Rejoice. Female Beauty volume was up low single digits mainly due to higher shipments of female skin care and personal cleansing products in Asia and CEEMEA. Salon Professional volume was down double digits mainly due to the exit of non-strategic businesses and continued market contractions. Prestige volume declined low single digits due to continued contraction of the fragrance market. Net earnings increased two percent to $2.7 billion driven by net sales growth, partially offset by the impact of divestiture gains in the prior year and a higher tax rate in the current year. Higher gross margin driven primarily by price increases and manufacturing cost savings was offset by higher SG&A as a percentage of net sales mainly behind increased marketing spending.

Grooming net sales increased three percent to $7.6 billion for the fiscal year on a one percent increase in unit volume. Organic sales were up three percent. Price increases, taken primarily across blades and razors and in developing regions to offset currency devaluations, added four percent to net sales. Product mix had a negative two percent impact on net sales due mainly to disproportionate growth of low-cost razor systems in developing regions and of disposable razors, both of which have lower than segment average selling prices. Volume in developing regions increased low single digits, while volume in developed regions was in line with the prior year. Volume in Male Grooming was up low single digits mainly due to growth of disposable razors in developing regions and double-digit growth of Gillette Fusion behind the Fusion ProGlide launch in North America, partially offset by declining shipments of legacy systems. Volume in Appliances was down low single digits behind lower shipments of home and hair care appliances, partially offset by higher shipments of shavers and epilators. Net earnings increased nine percent to $1.5 billion for the fiscal year behind sales growth, operating margin expansion and a lower tax rate. Operating margin increased behind improved gross margin due mainly to price increases and manufacturing cost savings, partially offset by higher SG&A as a percentage of net sales driven primarily by higher marketing spending.

Health & Well-Being GBU

Health Care net sales increased two percent for fiscal 2010 to $11.5 billion on unit volume growth of three percent. Organic sales grew two percent. Pricing increases added one percent to net sales growth behind increases taken in developing regions primarily to offset currency devaluations. Mix reduced net sales by two percent primarily due to disproportionate growth of developing regions, which have lower than segment average selling prices. Volume grew mid-single digits in developing regions and low single digits in developed regions. Oral Care volume grew mid-single digits behind initiative activity in Western Europe, Latin America and Asia. Personal Health Care volume was up low single digits behind higher shipments of Vicks and diagnostic products, partially offset by a continued decline of Prilosec OTC in North America due to increased competitive activity. Feminine Care volume increased low single digits behind initiative-driven growth of Always and expansion of Naturella into China. Net earnings were up one percent to $1.9 billion on higher net sales, partially offset by lower operating margin. Operating margin contracted due to higher SG&A as a percentage of net sales driven primarily by higher marketing and selling expenses, partially offset by higher gross margin from price increases, lower commodity costs and manufacturing cost savings.

Snacks and Pet Care net sales increased one percent to $3.1 billion for the fiscal year. Organic sales were in line with the prior year. Unit volume declined two percent driven by lower shipments in Snacks. Price increases, taken primarily to offset high commodity costs, added three percent to net sales growth. Product mix reduced net sales by one percent due mainly to the discontinuation of premium snack products and higher shipments of large size pet products. Favorable foreign exchange added one percent to net sales. Volume in Snacks was down mid-single digits due primarily to price increases and the discontinuation of some premium snack products. Volume in Pet Care was up low single digits behind product initiatives, increased marketing spending and incremental merchandising support. Net earnings increased 39 percent to $326 million driven by higher net sales, increased operating margins and a lower tax rate. Operating margin expanded due to higher gross margin behind price increases, commodity cost declines and manufacturing cost savings, partially offset by higher SG&A as a percentage of net sales primarily due to higher marketing spending.

Household Care GBU

Fabric Care and Home Care net sales increased three percent to $23.8 billion in fiscal 2010 on a six percent increase in unit volume. Organic sales grew four percent. Pricing, mix and foreign exchange each reduced net sales by one percent. Fabric Care volume grew mid-single digits behind new product launches, value corrections and incremental merchandising activity. Home Care volume was up high single digits driven mainly by new product launches, marketing support increases and market size expansion. Batteries volume increased mid-single digits primarily due to growth in Greater China, price reductions to improve consumer value in North America, and higher demand from business customers. Net earnings increased 10 percent to $3.3 billion due to higher net sales and increased operating margin. Operating margin expanded due to higher gross margin driven primarily by lower commodity costs and manufacturing cost savings, partially offset by an increase in SG&A as a percentage of net sales due to higher marketing spending.

Baby Care and Family Care net sales increased four percent to $14.7 billion for the fiscal year on seven percent volume growth. Organic sales were up five percent. Mix reduced net sales by two percent driven mainly by disproportionate growth of mid-tier product lines, larger package sizes and developing regions, all of which have lower than segment average selling prices. Unfavorable foreign exchange reduced net sales by one percent. Volume grew double digits in developing regions and mid-single digits in developed regions. Volume in Baby Care increased high single digits behind initiative activity, strong marketing programs to support new product launches and market size expansion. Volume in Family Care grew high single digits behind initiative activity on Bounty and Charmin, increased merchandising and market growth. Net earnings increased 16 percent to $2.0 billion behind net sales growth and operating margin expansion. Operating margin expansion was driven by higher gross margin mainly due to lower commodity costs and manufacturing cost savings, partially offset by higher SG&A as a percentage of net sales primarily driven mainly by higher marketing spending.

Fiscal Year 2011 Guidance

Net sales are expected to increase two to four percent in fiscal 2011. Organic sales are estimated to grow four to six percent. Unfavorable foreign exchange is expected to reduce net sales growth by approximately three percent. The net impact of acquisitions and divestitures is estimated to contribute one percent to net sales growth. Diluted net earnings from continuing operations and Core EPS are expected to be in the range of $3.91 to $4.01, up 11 to 14 percent on a continuing operations basis and up seven to nine percent on a core basis.

July - September 2010 Quarter Guidance

For the July - September quarter, net sales growth is estimated to be one to three percent. Organic sales are expected to grow three to five percent, reflecting continued, strong volume momentum, partially offset by mix and pricing. Unfavorable foreign exchange is expected to reduce net sales growth by approximately three percent. Acquisition and divestiture activity is expected to contribute one percent to net sales for the quarter. Diluted net earnings per share from continuing operating and Core EPS are expected to be in the range of $0.97 to $1.01, in line to up four percent versus prior year Core EPS of $0.97, reflecting the company's plans to continue strong investment levels in innovation and marketing support.