Many Now Believe There's Only One Albany
Wednesday, December 17th, 2014
There's Only One Albany – the marketing campaign launched by the Albany-Dougherty Economic Development Commission (ADEDC) – finished its six-month run this month. The campaign was designed to positively change how people who live and work in Albany feel about their community.
"We've had a really positive response to the campaign with people being more proactive in talking about the assets in our community," said ADEDC President Justin Strickland.
"And we were pleasantly surprised by how many businesses picked up elements of the campaign – the themes and pictures – and used them on their sites."
The ADEDC is currently conducting a post-campaign wave of research to more objectively measure the campaign's impact. The thoughts and reactions of Albany citizens are being gathered through a series of phone calls.
"We're on the cusp of getting real data to help determine our next steps," Strickland said.
"We'll be working with our task force and communications firm to plan the next phase, which will most likely launch in mid-2015."
Re-instilling pride in Albany is a long-term strategy for the ADEDC, as it helps attract industries to the area and drive economic development. According to Strickland, it will take sustained effort to build and expand a positive mindset in Albany, about Albany.