There's Only One Albany Campaign Launches Today
Monday, July 14th, 2014
Expect to see a familiar faces talking about the good things in Albany, as the Albany-Dougherty Economic Development Commission (ADEDC) launches its There's Only One Albany marketing campaign today. TV and radio ads will hit the airwaves featuring local citizens talking about what makes Albany a great place to live and work. And that's not all. OnlyOneAlbany.com will go live online; print ads will run; billboards and light pole banners will decorate the streets.
It's a big effort and it's directed entirely locally. From now until the end of 2014, the campaign is expected to reach 95 percent of people living in Albany and Dougherty County about six times every month, according to ADEDC President Justin Strickland. The campaign features Albany residents.
"By year-end, we hope the campaign has moved the needle from negative to positive in terms of how the people who live and work in Albany feel about our community," Strickland said.
"We want to reinstill pride in Albany. We need our community to believe in itself to drive economic development. Industries that are considering locating here need to feel that pride."
According to Strickland, prospective industries generally don’t have preconceived negative feelings about the Albany. The negative feelings are more likely to come from people who have lived in the area for a long time and for years have heard mixed messages about the community in the media.
With the There's Only One Albany campaign, there will be a very clear, very positive message. Take a look at the first tv ad - There's Only One Albany Commercial.