How to Improve your Business Card
Wednesday, July 27th, 2011
It is in every textbook ever written. When you meet someone new in the business world, you hand them your business card. But just like everything else, from a marketing standpoint, your business card can get lost in the shuffle. An endless sea of boring, white rectangles with information of plenty of people, many of them forgettable. Don’t let your name get sucked in with those people. There are ways to make your business card stand out among the crowd. Here’s how.
First, incorporate your social media badge. Have the address of all of your social media sites right on your card. You should have at least Facebook, Twitter and LinkedIn information. These are the big three sites for business networking right now. By allowing people to find you on these, you automatically become more than just a business card. You become a friend, a follower, and a connection.
Next, incorporate a customized QR code onto your card. Scan it, and it can direct to numerous mobile pages. One example is a digital business card that contains all of your contact information, links to social networks, a biography, and a headshot. Now, the name is no longer without a face. Instantly, someone in a similar line of work is not as memorable as you.
With those QR codes, you can also create some personalized landing pages. Maybe you gave this business card to a prospect at a tradeshow. Create a landing page specifically as a result of that. Depending on the nature of the tradeshow, personalize the landing page so that when the QR code is scanned, the person scanning feels that personal connection. Or perhaps you met them at some other event. Whatever it is, use customized landing pages to your advantage. Create a personalized atmosphere right on the smartphone of your potential clients.
A business card is essential. But nowhere is it written that your business card has to be boring. Make it interactive, and make yourself memorable.