About Susan Payton

Authored 8 articles.

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, press releases, blog and article writing. She is also the blogger behind The Marketing Eggspert Blog.


  • 10 Ways to Avoid Becoming a Sales Robot

    Features, March 11, 2014

    “Hi, this is Ted and I’m from X Corporation. Do you have a few minutes?” I’m immediately up in arms. I know he wants to sell me something that I am 99% sure I do not want to buy (for the record, I’ve never made a purchase from someone cold calling me). Can you relate?

  • Don’t Let That Business Plan Collect Dust on a Shelf

    Features, December 10, 2013

    Small business owners rank creating a business plan right up there with writing the dreaded high school term paper, college thesis, and bar exam rolled into one, says Tim Berry.

  • Big Business Tactics Your Businesses Can Use

    Features, August 30, 2013

    Don’t buy into the idea that as a small business, you’re limited to your personal capabilities. Software is getting more affordable. And DIY is “in” right now in a major way. The lines blur between “big” and “small” business when it comes to tools and techniques like these.

  • Ways to Hire Smarter in 2013

    Features, January 23, 2013

    Is hiring more employees one of your New Year’s resolutions? While hiring ultimately relieves your headaches in the long run by helping you and your team with workload, in the short run most entrepreneurs dread hiring because of the time and effort involved. Fortunately, there are ways to ensure you recruit more of the right candidates and waste less time with people who don’t suit your needs.

  • How to Become a Masterful Company

    Features, January 17, 2013

    In his book, High Tech, High Touch Customer Service, Micah Solomon talks about using social media to provide stellar customer experience. He also outlines the profile of a “masterful company,” those that go above and beyond in the area of customer service. Using a few of his 12 characteristics of a masterful company, we show you how you can become one.

  • 10 Things Yoga Teaches Us About Running a Business

    Features, August 03, 2012

    It’s funny where you pull life lessons from, isn’t it? One never would think lessons on running a business will come from a yoga mat. You’d be surprised at the connections.

  • Will Your Child Follow in Your Footsteps as an Entrepreneur?

    Features, July 30, 2012

    Looking back in the last twenty to thirty years, most kids had no idea what an entrepreneur was. Fast forward to today - a recent study now shows a whopping 46% of kids who know an entrepreneur are more interested in becoming one themselves. We look at some ways to teach and encourage kids the entrepreneurial spirit.

  • 5 Things Business Owners Shouldn’t Skimp On

    Features, May 03, 2012

    As small business owners, we’re all strapped for cash and we hate spending unnecessarily. That being said, not everything should be DIY. Sometimes trying to save money and do things yourself costs you more in lost time and lost business than you saved in cash.